1、 Project Name
Customized display cabinets and overall space design project for China Petroleum Wildbian Cafe gas station convenience store
2、 Project location
China, Guangdong Province, Guangzhou City, Tianhe District, PetroChina Guangzhou Tianhe East Gas Station
3、 Brand Introduction
China National Petroleum Corporation (CNPC) is one of the three major state-owned oil companies in China, and its Wildbian Cafe is its high-end gas station coffee and convenience store brand. With the core business philosophy of "convenience, quality, and diversity", it relies on the national gas station network to provide car owners with a full range of products such as coffee drinks, snacks, daily necessities, automotive supplies, and grain and oil, creating a one-stop consumer experience of "refueling+shopping+coffee". It is a benchmark brand in the retail field of gas stations in China.
4、 Project Introduction
This project focuses on the business needs of China Petroleum gas station convenience stores, and tailors a terminal display solution that integrates customized display cabinets, spatial flow planning, and functional zoning design for the Wildbian Cafe store at Guangzhou Tianhe East Gas Station, perfectly adapting to the high-frequency and fast-paced consumption scenarios of gas station convenience stores.

Core design highlights
Space and functional zoning planning:
Adopting an open layout, reasonably dividing functional modules such as coffee production area, snack area, daily necessities area, automotive supplies area, and grain and oil area, optimizing customer shopping flow and improving purchasing efficiency; Customize multi specification display cabinets to meet the display needs of various categories of goods such as snacks, beverages, grain and oil, automotive supplies, etc., while balancing practicality and space utilization.
Customized display cabinet design:
The main body adopts a black metal frame+multi-layer shelf structure, matched with adjustable shelves, flexible adjustment of display layout, suitable for promotional activities and product updates; Customized curved glass display cabinets, central island shelves, and hanging display racks, with layered and partitioned displays, clearly presenting product details for customers to quickly make purchases; The bottom of the cabinet is equipped with a large storage space to meet the replenishment and storage needs of convenience stores and improve operational efficiency.
Brand image integration:
Embed the "Wildbian Cafe" brand logo on the wall, paired with brand themed light boxes to enhance brand recognition; Customize brand image cabinets in the coffee area, integrate brand visual elements, and convey the brand concept of "quality coffee, convenient service".
Detail and Practical Design:
The entire cabinet is equipped with embedded LED light strips, creating a bright and transparent shopping environment that meets the 24-hour operation needs of gas stations; The cabinet material is made of moisture-proof and wear-resistant board, which is suitable for the humid climate along the coast of Guangzhou and extends its service life; The coffee area seamlessly connects with the convenience store area, creating a one-stop consumption scenario of "refueling+coffee+shopping", perfectly adapting to the long-term operational needs of gas station convenience stores.

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