Project Overview Card

• Client: CASIO
• Industry: Fashion Watch Retail
• Scope: Custom mall open-air kiosk production & on-site installation for pop-up watch boutique at Tianyu Shopping Plaza, Guangzhou
• Products: Open glass watch display counters, backlit brand canopy, vertical poster backdrop cabinet, embedded digital screen stand, metal decorative frame & storage base cabinet

The Challenge

1. Strict global brand VI rules: white marble texture + bright red accent + silver metallic trim as fixed color scheme for entire kiosk, matching CASIO sporty premium brand positioning;
2. Open mall atrium layout, all display counters need anti-theft tempered glass enclosure for high-value wristwatch storage; reserved embedded space for marketing digital screen and product poster wall;
3. Shopping mall public corridor construction limited to non-operating hours to avoid blocking pedestrian flow;
4. Recessed cold-white shelf lighting required to restore watch dial & metal strap original color without color cast.

Our Solution

1. Custom Design Scheme

2. Material & Craft Specification

• Counter Base: High-density board with artificial white marble veneer, stain-resistant and easy for daily cleaning;
• Accent Panel: Matte red flocking finish for central backdrop wall with hidden wiring cavity;
• Display Window: Anti-explosion transparent tempered glass + silver brushed stainless steel frame for watch cabinet;
• Top Canopy: Metal framework inlaid crystal strip decoration + acrylic backlit brand signage.

3. Production & Delivery Plan