Essential details
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Product Introduction
Project Overview Card
- Client: MYBODY
- Industry: Lingerie & Underwear Specialty Retail
- Scope: Full-store custom fixture production & on-site installation for shopping mall flagship outlet in Huadu District, Guangzhou
- Products: Curved storefront facade, wall-mounted lingerie display racks, round island mannequin display tables, folded apparel storage cabinets, promotional display stands
The Challenge
MYBODY intended to build a high-style mall lingerie boutique with core project challenges:
- Brand positioning requires signature hot pink + black luxury tone for storefront & interior, matching mall high-end commercial atmosphere; curved glass entrance needed customized metal frame structure;
- Diversified display demands: folded underwear bulk storage, hanging bra/nightwear racks, central round counter for mannequin styling presentation;
- Shopping mall restricts construction to non-business hours only to avoid disturbing surrounding tenants and customer flow;
- Interior lighting design needs to highlight fabric texture of undergarments without color cast, combining ambient chandelier and shelf embedded spotlights.
Our Solution
1. Custom Design Plan
Split store into 3 functional zones: curved entrance brand facade area, perimeter wall hanging & folded goods display area, central island mannequin showcase zone. Glossy black floor matched pink backlight glass facade to replicate MYBODY’s global store VI standard; crystal chandelier is set at core ceiling to elevate premium shopping atmosphere.
2. Material & Craft Details
- Cabinet Body: High density MDF with high-gloss black baking paint finish, waterproof and stain-resistant for frequent daily tidying;
- Storefront: Curved tempered clear glass + matte black metal frame, backlit pink light box as facade background with backlit acrylic MYBODY logo;
- Display Fixture: Multi-layer adjustable metal hanging rails + pull-out storage drawers for classified folded lingerie; round island table uses black marble glossy countertop for mannequin layout;
- Lighting: Recessed spotlights inside every display shelf + central decorative crystal chandelier for layered ambient lighting.
3. Production & Delivery Schedule
All fixtures prefabricated modularly in factory; phased delivery & night-only installation per mall’s construction management regulation.
