Detalhes essenciais
Envio:快递
Introdução do Produto
1、 Project Name
MY BODY Brand Underwear Flagship Store Customized Display Cabinet and Overall Store Upgrade Design Project
2、 Project location
Chongqing City, Yubei District, Chongqing Raffles City Shopping Center, China
3、 Brand Introduction
MY BODY is a well-known fast fashion lingerie chain brand in China, with "comfort, fashion, and sexiness" as its core positioning. It specializes in a full range of close fitting clothing including bras, underwear, thermal underwear, home wear, and swimwear. With high cost-effectiveness, diverse style choices, and design concepts that fit the body shape of Asian women, the brand has rapidly expanded into core business districts in first and second tier cities across the country. It is a highly influential mass fashion lingerie brand in the domestic lingerie retail industry and is deeply loved by young female consumers.
4、 Project Introduction
This project focuses on the terminal image positioning of MY BODY brand as "sexy, exquisite, and trendy". It is a high-end retail display solution tailored for the flagship store of Chongqing Raffles City Shopping Center, integrating customized display cabinets, spatial lighting design, and brand visual presentation. It perfectly adapts to the refined display and customer experience needs of underwear products.
Core design highlights
Brand Visual and Spatial Atmosphere:
MY BODY Brand Underwear Flagship Store Customized Display Cabinet and Overall Store Upgrade Design Project
2、 Project location
Chongqing City, Yubei District, Chongqing Raffles City Shopping Center, China
3、 Brand Introduction
MY BODY is a well-known fast fashion lingerie chain brand in China, with "comfort, fashion, and sexiness" as its core positioning. It specializes in a full range of close fitting clothing including bras, underwear, thermal underwear, home wear, and swimwear. With high cost-effectiveness, diverse style choices, and design concepts that fit the body shape of Asian women, the brand has rapidly expanded into core business districts in first and second tier cities across the country. It is a highly influential mass fashion lingerie brand in the domestic lingerie retail industry and is deeply loved by young female consumers.
4、 Project Introduction
This project focuses on the terminal image positioning of MY BODY brand as "sexy, exquisite, and trendy". It is a high-end retail display solution tailored for the flagship store of Chongqing Raffles City Shopping Center, integrating customized display cabinets, spatial lighting design, and brand visual presentation. It perfectly adapts to the refined display and customer experience needs of underwear products.
Core design highlights
Brand Visual and Spatial Atmosphere:
The overall design adopts the brand's iconic rose red and black contrasting colors, and the door head uses a diamond patterned soft bag background with luminous characters to create a strong visual impact, which can be recognized at a glance in the shopping mall scene; The interior walls of the store adopt a rose red color scheme, paired with a black marble patterned floor, creating a sexy and exquisite shopping atmosphere.
Customized display cabinet design:
The wall is embedded with a black painted glass high cabinet, paired with a golden metal frame track, displaying bras, underwear and other products in layers. The glass material enhances the texture and dust-proof effect of the products; Customized multi-functional island display platform, layered and partitioned placement of multi-color underwear and home clothes, matched with adjustable display shelves for customers to choose intuitively; The fitting room area adopts customized cabinets, which balance storage and privacy, while continuing the brand's unified color style.
Lighting system design:
Customized display cabinet design:
The wall is embedded with a black painted glass high cabinet, paired with a golden metal frame track, displaying bras, underwear and other products in layers. The glass material enhances the texture and dust-proof effect of the products; Customized multi-functional island display platform, layered and partitioned placement of multi-color underwear and home clothes, matched with adjustable display shelves for customers to choose intuitively; The fitting room area adopts customized cabinets, which balance storage and privacy, while continuing the brand's unified color style.
Lighting system design:
The store adopts a combination of track spotlights and window ambient lights to accurately illuminate the product display area, clearly presenting the material and style details of underwear; The top auxiliary lighting is paired with warm lighting atmosphere to create a bright and comfortable shopping environment, suitable for both nighttime and daily operations of shopping malls.
Detail and practicality:
Customized brand image cabinets in the checkout area, paired with promotional price tag display areas, enhance brand recognition and promotional atmosphere; The bottom of the cabinet is equipped with a large capacity storage drawer, which facilitates store replenishment and inventory management, perfectly adapting to the high-frequency operational needs of underwear retail stores.
