Detalhes essenciais
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Introdução do Produto
1.Project Name
Customized Display & Store Design Project for CASIO Watch Mall Kiosk
2. Project Location
Guangzhou Tianyu Plaza
3. Brand Introduction
CASIO is a world-renowned electronic instrument brand, famous for its precision, durability and innovative design concepts. Its G-SHOCK series has become an industry benchmark in the watch industry with its excellent shock resistance and trendy design, covering all scenarios such as professional sports, fashion trend and business leisure, and is deeply loved by consumers worldwide.
4. Project Overview
This project creates a customized mall kiosk display and store design solution around CASIO's core positioning of high-end, fashion and dynamism, perfectly matching the product characteristics of core series such as G-SHOCK.
The design adopts a high-end combined structure of metal frame + tempered glass, equipped with embedded LED soft light strips, which not only ensures the safety and visibility of watch display, but also highlights product texture through light and shadow. The kiosk is divided into exclusive G-SHOCK trend exhibition area and classic watch display area. The red theme decoration is deeply integrated with the brand LOGO visual system to strengthen brand recognition.
At the same time, customized glass display cabinets with layered display trays realize the orderly display of multiple watch styles. Combined with intelligent lighting system and interactive publicity points, it comprehensively improves the visual performance of the kiosk and customer experience, helping CASIO accurately reach target consumer groups in the mall scene.