I-Google News Showcase ivele njengeplatifomu eshintsha indlela izindaba ezithuthukiswa ngayo emhlabeni wonke, eyenzelwe ukuthuthukisa indlela izindaba ezethulwa futhi ezisetshenziswa ngayo emhlabeni jikelele. Njengesiqalo esenziwa ngokubambisana phakathi kwe-Google nabashicileli zezindaba, i-showcase ihlose ukuphakamisa ubuntatheli obuseqophelweni eliphezulu ngokunikeza umuzwa womsebenzisi oshukumayo futhi obandakanyayo. Kuyintuthuko ebalulekile emkhakheni wezindaba zedijithali, ebhekana nezinselelo eziguqukayo ezibhekwa imidiya yezindaba enkathini yedijithali. Lesi sihloko sihluza izici eziyinhloko, umthelela wezimali, umongo wezomthetho, kanye nemiphumela ebanzi ye-Google News Showcase kubashicileli nabafundi ngokufanayo, igqamisa ukubaluleka kwayo ekubumbeni ikusasa lokulethwa kwezindaba.

Esikhathini lapho ulwazi lungaphezu kokwanele, i-Google News Showcase isiza abasebenzisi ukuthi bahambe ezindabeni eziqotho ngendlela ebukeka kahle, eyenziwe ngamakhadi, okwenza ukuthola izindaba kube lula futhi kube lula. Ukwethulwa kwayo emhlabeni wonke kubonisa ukuzibophezela kwe-Google ekusekeleni ubuntatheli obuseqophelweni eliphezulu nasekukhuthazeni izinhlelo zebhizinisi ezizinzile zabashicileli. Leli pulatifomu lingaphezu nje kwesihleli sezindaba esilula; limele ubudlelwano obuyisistimu obuhlose ukugcina ubuqotho nokuhlukahluka komkhakha wezindaba enkathini yedijithali.

Ngaphezu kwalokho, i-News Showcase ibekwe njengempendulo ekukhathazekeni okukhulayo mayelana nolwazi olungelona iqiniso kanye nezingqinamba zezimali ezibhekene nezinhlangano zezindaba. Ngokuhlinzeka ngomuzwa wezindaba okhethiwe futhi ongaguquguquka, i-Google yenza lula ukuxhumana okunenjongo phakathi kwabashicileli nababukeli babo. Leli phrojekthi iphinde ihambisane nomsebenzi omkhulu we-Google wokuhlela ulwazi nokwenza kube lula ukufinyelela nokusebenziseka kuwo wonke umuntu, ngokugxila kakhulu ezindabeni eziyiqiniso.

Ngezindlela zokudla izindaba ezishintsha ngokushesha emhlabeni wonke, amapulatifomu afana ne-News Showcase abalulekile ekuqinisekiseni ukuthi ubuntatheli obuseqophelweni eliphezulu buyaqhubeka nokuchuma. I-showcase kulo mongo isebenza njengendawo entsha yokungena ukuze abafundi bathole izindaba eziqinisekisiwe ngenkathi inikeza abashicileli indlela entsha yokuxhumana nababukeli babo ngempumelelo. Kubalulekile ukuqonda ukuthi leli pulatifomu lisebenza kanjani nokuthi yiziphi izinzuzo elizinikeza zonke izithameli ezibandakanyekayo.

Ngokufingqa, i-Google News Showcase iyinto entsha ebalulekile emkhakheni wezindaba zedijithali, ehlanganisa ubuchwepheshe nokubambisana ukuze kuthuthukiswe imvelo yezindaba enempilo. Ukubaluleka kwayo emhlabeni wonke kutholakala emandleni ayo okusekela nokukhuthaza ubuntatheli obusezingeni eliphezulu, ngaleyo ndlela kube negalelo ekuxoxweni komphakathi okunolwazi olwengeziwe.

I-Google News Showcase yamenyezelwa okokuqala ngo-Okthoba 2020 futhi kusukela lapho yandiswa emazweni ahlukahlukene, okubalwa iBrazil, iJalimani, iCanada, ne-Australia. Ukwethulwa kwale nkundla kwaba isinyathelo samasu yiGoogle sokujulisa ubudlelwano bayo nabashicileli zezindaba nokubhekana nezinselelo ezibangelwa ukwehla kwemali engenayo yokukhangisa kanye nokushintsha kwemikhuba yabathengi. Ngokubambisana ngqo nabashicileli abathembekile, iGoogle ihlose ukudala imvelo enenzuzo efanayo esekela ukuqhubeka kokukhiqizwa kwezindaba ezisezingeni eliphezulu.

Inhloso eyinhloko ngemuva kokwethula i-News Showcase kwakuwukuhlinzeka abashicileli ngolawulo olukhulu phezu kokuthi okuqukethwe kwabo kuboniswa futhi kutholwe imali kanjani ezinkundleni ze-Google. Ngokungafani nezindawo zokuhlanganisa izindaba ezijwayelekile, i-News Showcase inikeza abashicileli ikhono lokukhetha izindaba zabo ngomongo owengeziwe, izinto eziningi zemidiya, nezinguqulo ezenziwe ngendlela efanele. Lokhu kukhuthaza izwi eliqinile lokuhlela futhi kuthuthukisa ukuzibandakanya komsebenzisi, kwenze izindaba zibe nezehlakalo futhi zifinyeleleke kakhudlwana.

Indlela kaGoogle yokuqalisa ibuye ibonise ukuqonda izinsongo zokulawula kanye nesidingo sokusungula ubudlelwano obulungile kwezomnotho nezinhlangano zezindaba. Ngokwethula izivumelwano zamalayisense ezikhokhelwayo, uGoogle uyavuma ukubaluleka komsebenzi wobuntatheli futhi uqinisekisa ukuthi abashicileli bathola inkokhelo yezezimali ngeminikelo yabo. Leli phrojekthi liyingxenye yomzamo omkhulu ezinkampanini zobuchwepheshe ukulinganisa ubuchule nezibopho zokuziphatha nezingokomthetho maqondana nomkhakha wezindaba.

Ngaphezu kwalokho, isikhathi sokukhishwa kwe-News Showcase sahlanganisa ukubambisana okubanzi nezinkampani zezindaba ukuze kuthuthukiswe izici nokuphathwa kwesikhulumi. Le nqubo ephindaphindayo yasiza uGoogle ukuthi alalele isikhulumi nezidingo zangempela zabashicileli nabafundi, igcizelela ikhwalithi phezu kobuningi. Ukuqalisa kwesikhulumi kusukela lapho kuqashelwe njengesikhathi esibalulekile ekuqhubekeni kwamasu ezindaba kaGoogle, okubonisa isimo esisebenzayo ekusekeleni ubuntatheli emhlabeni wonke.

Ngokuyisisekelo, ingemuva nenhloso ye-Google News Showcase kugcizelela indima yayo njengesikhulumi esiqhutshwa ngokubambisana esinika amandla abashicileli ngenkathi sithuthukisa umuzwa wokudla izindaba kubasebenzisi emhlabeni jikelele. Lesi sisekelo sibeka isiteji sokuqonda izici zayo ezibalulekile nezinzuzo ngokuningiliziwe.

I-Google News Showcase ihlukaniswa ngedizayini yayo entsha esekwe emakhadini, ehlela izindaba zezindaba kumaphaneli anothile ngokubukeka agqamisa ulwazi olubalulekile lapho ubuka nje. Lokhu kuhlelwa akuthuthukisi nje kuphela ukufundeka kodwa futhi kukhuthaza abasebenzisi ukuthi bahlole imibono ehlukahlukene ngokuhlanganisa izindatshana ezihlobene nokunikeza umongo owengeziwe. Amakhadi avame ukufaka izifinyezo, izithombe, nezixhumanisi zezindatshana eziphelele, kudala umuzwa wokucwilisa ohamba phambili kunezimemezelo ezijwayelekile.

Enye yezici ezivelele ze-News Showcase ukwesekwa kwayo kokuqukethwe kwe-multimedia. Abashicileli bangahlanganisa amavidiyo, iziqeshana zomsindo, nemidwebo exhumanayo ngaphakathi kwamakhadi abo, banikeze isethulo esibandakanya kakhudlwana futhi esinolwazi. Leli khono lenza izinhlangano zezindaba zikwazi ukubonisa amandla azo okuxoxa izindaba futhi zixhumane nababukeli ngezindlela ezahlukahlukene, zihambisana nezintandokazi ezahlukahlukene nemikhuba yokudla.

Ukufinyeleleka kungenye yezici ezibalulekile zenkundla. I-Google News Showcase yakhelwe ukuthi ibe lula ukuyisebenzisa kuwo wonke amadivayisi, okuhlanganisa ama-smartphone, amathebulethi, namadeskithophu. Isikhombimsebenzisi sayo esiguquguqukayo siqinisekisa ukuthi okuqukethwe kulula ukuzulazula nokudla kungakhathalekile usayizi wesikrini noma ikhono lomsebenzisi. Lo mklamo ohlanganisa wonke umuntu usiza ukwandisa ukufinyelela kwezindaba ezisezingeni eliphezulu, ukuze zitholakale kubantu abaningi.

Ngaphezu kwalokho, inkundla isekela izipiliyoni zezindaba eziqondene nomuntu ngokusebenzisa ama-algorithm athuthukile e-Google ukuncoma izindaba ngokusekelwe ezintshisakazweni zomsebenzisi nomlando wokufunda. Lokhu kuqondisa umuntu ngamunye kuthuthukisa ukwaneliseka komsebenzisi futhi kugcina abafundi bebandakanyeka isikhathi eside, kuzuza abashicileli nabathengi ngokufanayo. Kodwa-ke, i-Google igcizelela ukulawulwa kokuhlela ukuze kugwenywe izinkinga zobandlululo lwe-algorithmic kanye nemininingwane engalungile.

Ikhadi elibonisa izindaba ngale ndlela liguqula indlela izindaba ezethulwa ngayo ku-inthanethi, lihlanganisa ubuhle bokubukeka nokujula komsebenzi. Lilinganisa isidingo sokufinyelela ulwazi ngokushesha namathuba okuveza imininingwane ejulile, ngaleyo ndlela likhuphule isipiliyoni sokudla izindaba jikelele.

Enye yezinzuzo ezibaluleke kakhulu ze-Google News Showcase kubashicileli ngumthelela wezezimali ovela emvumelwaneni yokuqukethwe okusezingeni eliphezulu. I-Google isayine izivumelwano zelayisensi nezinhlangano eziningi zezindaba emhlabeni wonke, ezibakhokhela ngokuqukethwe okukhethiwe okuboniswa ku-showcase. Lezi zivumelwano zibona inani lobuntatheli bokuqala futhi zinikeza umthombo wokuziphilisa oqhubekayo kubashicileli abatshala imali ekubikeni izindaba ezisezingeni eliphezulu.

Imodeli yezezimali esekela i-News Showcase yakhelwe ukukhuthaza abashicileli ukuthi bakhiqize izindaba ezisezingeni eliphezulu kunokuba balalele ivolumu yethrafikhi kuphela. Ngokuvuza ukujula, ukunemba, nokwethembeka kwezobuhleli, inkundla yakha imvelo yezindaba enempilo lapho ubuntatheli obusezingeni eliphezulu bungachuma khona. Le ndlela ihlukile kumamodeli okukhangisa edijithali, avame ukubeka phambili ubungako kunenani lokuqukethwe.

Kubashicileli abancane nabesifunda, lezi sivumelwano zinomthelela omkhulu, zibanikeza ukubonakala okwengeziwe nokusekelwa kwezezimali ukuze bancintisane emakethe yedijithali. Ngakho-ke umkhiqizo we-showcase usebenza njengomkhiqizo wokukhangisa kanye nomthombo wokuhola, usiza ukugcina izwi lemithombo yezindaba ehlukahlukene nokuhlanganiswa kwezindaba zasendaweni.

Ngaphezu kwalokho, ukuzibophezela kwe-Google ukuxhasa abashicileli ngemali kubonisa umkhuba omkhulu embonini wokubambisana phakathi kwezinkundla zobuchwepheshe nemidiya yezindaba. Lokhu kubambisana kusiza ukubhekana nezinselelo zezomnotho ezibangelwa ukuphazamiseka kwedijithali kanye nokwehla kwemali engenayo ephrinti, ekugcineni kuzuza uhlelo lonke lwezindaba.

Ngokuyisisekelo, ukugqama kulo mongo wezomnotho kuyisinyathelo samasu esihambisana nezinzuzo zezomnotho nekhwalithi yobuntatheli, kudala isimo esizuzayo ku-Google, abashicileli, nabathengi bezindaba ngokufanayo.

Imvelo yezomthetho ezungeze i-Google News Showcase idlala indima ebalulekile ekubumbeni imisebenzi yayo, ikakhulukazi maqondana ne-Australian News Media Bargaining Code. Lo mthetho obalulekile wethulwa ukubhekana nokungalingani kwamandla phakathi kwezinkundla zedijithali namabhizinisi ezindaba ezindabeni e-Australia. Ngaphansi kwalo mthetho, i-Google nezinye izinkampani ezinkulu zobuchwepheshe zidingeka ukuthi zixoxisane ngemibandela yokukhokha efanelekile nabashicileli bezindaba ngokusebenzisa okuqukethwe kwabo.

Ukuhambisana kwe-Google nomthetho wase-Australia kwakuyisinyathelo esibalulekile ekuthuthukisweni nasekwandisweni kwe-News Showcase. Izivumelwano zelayisensi zenkundla nabashicileli base-Australia zikhombisa izidingo zokulawula ukuqinisekisa ukukhokhelwa okucacile nokulinganayo. Lokhu kuhambisana kugcizelela ukuvuma kwe-Google ukubaluleka kokusekela ubuntatheli ngezivumelwano zezimali ezifanelekile.

Ikhodi iphinde yethule indlela i-Google eyenza ngayo izivumelwano nabashicileli kwezinye izifunda, ibeka isibonelo samazinga afanayo omthetho. Ngokuthobela le mibandela yomthetho, i-Google ibonisa ukuzibophezela kwayo ekwakheni ubudlelwano obubambisanayo nobunomthwalo nemboni yezindaba. Ngaphezu kwalokho, ikhodi ikhuthaza ukuzimela kwezindaba ngokuvumela abashicileli ukuthi balawule okuqukethwe kwabo okwethulwa ku-News Showcase.

Ukuthobela umthetho kudlulela ngaphesheya kwe-Australia, njengoba i-Google iqhubeka nokuxhumana nabalawuli nabashicileli emhlabeni wonke ukuze ihambisane nemithetho yezindaba eguqukayo. Idizayini yenkundla nemikhuba yokusebenza ihambisana nalezi zidingo, iqinisekisa ukuthi i-Google News Showcase ihlala iyindawo yezindaba ethembekile futhi ehambisana nomthetho.

Ngakho-ke, ukuqonda umongo wezomthetho, ikakhulukazi umthelela we-Australian News Media Bargaining Code, kubalulekile ukuze kuqondwe ukuthi i-Google News Showcase isebenza kanjani ngaphakathi kwezinhlelo ezibanzi zokulawulwa kwezindaba namalungelo emidiya yedijithali.

Okubalulekile empumelelweni ye-Google News Showcase ukubambisana kwayo nabashicileli, kugcizelelwa ubuntatheli obuseqhakazile kunokuba ngobuningi bokuqukethwe. I-Google isebenza eduze nezinhlangano zemidiya ukuze ihlele okuqukethwe okuhlangabezana namazinga aphezulu okuhlela futhi okudonsa abafundi. Le modeli yokubambisana yakha ukuhloniphana okwabiwe kanye nezinjongo ezabiwe, kuthuthukisa ukwethembeka kanye nesidingo sezindaba ezethulwayo.

Ukugxila kwikhwalithi phezu kobungako kubonakala ngokukhethwa kwezindaba ezifakwe embukisweni. Abashicileli banokulawula okuhleliweyo kumakhadi abo, obavumela ukuba bagqamise ukubika okujulile, ubuntatheli bokuhlola, nezindaba ezibalulekileyo zasekhaya. Leli gunya lokuhlela lisiza ukugcina ubuqotho bobuntatheli futhi liqinisekisa ukuthi abasebenzisi bathola ulwazi olunenjongo kunokuba izihloko ezikhangayo noma izihloko ezingajulile.

I-Google iphinde isekele abashicileli ngamathuluzi kanye ne-analytics enikeza imininingwane ngokuqhubeka kwabasebenzisi nokusebenza kokuqukethwe. Lokhu kubambisana okusekelwe kudatha kusiza izinhlangano zezindaba ukuba zilungise amasu azo futhi zisebenze kangcono izilaleli zazo. Imodyeli yokubambisana yakhelwe ngokusobala kanye nempumelelo eyabiwe, ikhuthaza ukuthuthukiswa okuqhubekayo kwekhwalithi yokuqukethwe.

Ngaphezu kwalokho, utshalomali lwe-Google ezindabeni ezisezingeni eliphezulu luhambisana nemizamo yalo ebanzi yokulwa nolwazi olungelona iqiniso nokukhuthaza imvelo yezindaba ethembekile. Ngokubeka phambili imithombo ethembekile nokubika ngokucophelela, i-News Showcase iqhuba inkulumo yomphakathi enempilo kanye nobuzwe obunolwazi.

Ngokufingqa, uhlaka lokubambisana lwe-Google nokuzibophezela kwalo ebuntathelini obusezingeni eliphezulu kwenza i-News Showcase ibe yipulatifomu eholela phambili enezinzuzo kubashicileli nabafundi ngokulethwa kwezindaba okubhekene nemithwalo nemisebenzi.

Ngaphandle kwezinzuzo zayo, i-Google News Showcase ibhekane nokungaqondi kahle mayelana nendima yayo nomthelela embonini yezindaba. Abanye abagxeki bayibona njengendlela ye-Google yokulawula izindaba noma njengengozi ebhekene nobuntatheli obuzimele. Kodwa-ke, le mibono ayibheki ubudlelwano nokusekelana kwale nkundla, egxile ekuzimeleni kwezindaba namagugu obuntatheli.

I-Google ibhekana ngqo nalezi zinkathazo ngokugcina ubudlelwano obucacile nabashicileli nokukhuthaza imibono ehlukahlukene ngaphakathi kwe-showcase. Le nkundla ayiyishintshi iziteshi zezindaba ezijwayelekile kodwa isebenza njengensizakalo eyengeziwe ethuthukisa ukubonakala nokufinyeleleka kwezindaba ezisezingeni eliphezulu. Le ndlela iqinisa uhlelo lwezindaba lonke kunokulubhidliza.

Ngaphezu kwalokho, i-Google igcizelela ukubaluleka kwezindaba ngaphakathi kwesistimu yayo ebanzi, iqaphela ukuthi ulwazi oluqotho luyisisekelo sokwethenjwa kwabasebenzisi nokwethembeka kwenkundla. I-News Showcase iyingxenye yalokhu kuzibophezela, isiza abasebenzisi ukuthi bathole imithombo yezindaba ethembekile ngokushesha nangempumelelo ngenkathi isekela abashicileli ngokwezimali nangokuhlela.

Ngokucacisa izinhloso zayo kanye nokuba sobala ekusebenzeni kwayo, i-Google ikhuthaza ingxoxo eyakhayo nababambiqhaza kanye nomphakathi, ichitha izinganekwane futhi igqamise iminikelo eyakhayo yenkundla. Ukuqonda lezi zimo kubalulekile ukuze kuqondwe inani langempela le-Google News Showcase.

Ekugcineni, impumelelo yenkundla incike ekubambisaneni okuqhubekayo nokwethenjwa phakathi kwe-Google, abashicileli, nabasebenzisi, kuqinisekiswa ukuthi izindaba zihlala ziyingxenye ebalulekile futhi ehlonishwayo yesimo solwazi lwedijithali.

I-Google News Showcase yisinyathelo esibalulekile esiya phambili ekuthuthukisweni kwezindaba zedijithali, ihlanganisa ubuchule, ukubambisana, kanye nokuthobela imithetho ukuze kusekelwe ubuntatheli obusezingeni eliphezulu. Idizayini yayo esekelwe kumakhadi, ukuhlanganiswa kwe-multimedia, kanye nezivumelwano zezezimali zakha imodeli eqhubekayo ezuzisa abashicileli futhi ecebisa ulwazi lomsebenzisi. Ngokubhekana nezimfuneko zomthetho ezifana ne-Australian News Media Bargaining Code, i-Google ibonisa ukuzibophezela ekuqhubeni ubudlelwano obulungile nobunobuzibophezela.

Ukuqhakambisa kwenkundla ikhwalithi phezu kobuningi, ukulawulwa kokuhlela, kanye nokufinyelela komsebenzisi kuyibeka njengamandla aqalayo ekwakheni izindlela zokudla izindaba zesikhathi esizayo. Njengoba izilaleli zezindaba ziqhubeka nokufuna okuqukethwe okuthembekile nokukhangayo, i-News Showcase ihlinzeka ngesisombululo esikwazi ukukhula esihlangabezana nalezi zidingo ngenkathi isekela ukusebenza kwezomnotho kwemibutho yezindaba.

Ezamabhizinisi kanye nabantu abathanda ubudlelwano phakathi kobuchwepheshe kanye nobuntatheli, i-Google News Showcase inikeza imininingwane ebalulekile ngokuthi izinkundla zedijithali zingaluthuthukisa kanjani umkhakha wezindaba kunokuba ziwuphazamise. Ithonya layo lidlulela ngalé kokulethwa kwezindaba ukuze lithinte izingxoxo ezibanzi mayelana nokusimama kwemidiya, ukuqanjwa kwezinto ezintsha, kanye nezakhiwo zokulawula.

Izinhlangano ezifana ne-Arbo, ezigxile ekusebenziseni izixazululo zokubonisa ezintsha kanye nokulethelwa kokuqukethwe, zingathola ugqozi lwesimiso endleleni ye-Google yokubonisa izindaba ngendlela ebonakalayo nebandakanyayo. Izimiso zekhwalithi, ukubambisana, nokuzibandakanya komsebenzisi nazo zibalulekile emikhakheni yokubonisa imikhiqizo kanye namasu okumaketha, zixhumanisa izwe lezindaba zedijithali nokubonisa okwentengiso.

Ngeminye imininingwane ephathelene nokubonisa okusebenzayo kanye nezixazululo zokubonisa imikhiqizo, ungahlola izinsiza ezifana ne-Imikhiqizo kanye ne-Ibhulogi amakhasi, agqamisa izindlela ezingcono kakhulu ekwethulweni kwemikhiqizo ebonakalayo neyedijithali. Lezi zinsiza ziqedela ukuqonda ukuthi ukukhombisa—kungaba izindaba noma imikhiqizo—kungashukumisa kanjani ukuzibandakanya nempumelelo yebhizinisi.